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Fruit boom | Image courtesy of Laurens van Wieringen

Fruit boom

May 17 2012, 12:00 pm 0 Marco Russo

Yesterday we told you about the vase Pik, and today we present “Fruit boom”, an object created by Dutch designer Laurens van Wieringen, another project of the collective YPLFL known at FuoriSalone in Zona Tortona in Milano. A fruit holder in beech wood and stainless steel which attempts, through a display inspired to a tree, to reconstruct the origins of the fruit; a playful solution born after an encounter with a girl, who curiously stated that apples “grow” in the supermarket. An element that, reflecting in full design philosophy of the group, has been revisited in a decorative way and turned into an object with simple design and highly enjoyable, which encourages and facilitates interaction.

Designer: Laurens van Wieringen

Tags: creative design designer food fruit product steel wood

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