Extreme Packaging

When you look at a package you’re almost always struck by the curious shape, the attractive design or by the images and illustrations used, sometimes omitting the content, the ingredients and their quality. The British designer Katie Peake presents a new concept in food packaging, an extreme and stark experiment that, unlike the usual misleading promotional media created especially for the only purpose of attracting and persuading consumers to buy, doesn’t want to hide ingredients or conceal the origins, but uses the packaging as a real ID card that highlights and communicates exactly what is hidden inside, showing the animal ingredients in the form of packaging. For this reason she created two “attractive” containers designed and sewn by hand: a fruit juice containing animal omega, covered with fish skin, and a delicious tin of beans that hides animal jelly, covered with pork rind. Bon Appétit!