Bold Boys spring/summer 2013

I don’t talk about men’s collections often, it is much easier to find interesting, different and innovative material on the woman, either because it has always been the field where fashion finds its highest expression, or more simply, because being a woman, I find myself dreaming of wearing those collections. But when I happen to find a men brand that strikes me, I feel I hit the mark. Today my discovery is called Bold Boys, a label that presents a basic but non-trivial, minimal but not obvious look. A clean and simple style, inspired by street and sportswear world, but with a more indie and fashion taste. The playful spirit of the campaign for the new spring/summer 2013 collection is definitely the icing on the cake.