Faber-Castell: True Colours

The German company Faber-Castell, manufacturer of office supplies since 1761, which became famous thanks to the production of pencils, has entrusted the conception of the new promotional campaign to Serviceplan agency.
Creative and well developed, focusing on the concept of “True Colours” (hence the name of the campaign), which explains how the colors of the pencils are part of reality, so similar to the original colors to make us think that all the things we see (objects, animals, …) are colored with the pencils from Faber-Castell.