Scotch Brite non scratch

Scotch Brite, trademark of the historic 3M, specialized in the creation and sale of household cleaning and not only, to promote the new “Scotch-Brite non-scratch” entrusted advertising agency “Ogilvy & Mather” the creation of the advertising campaign “You never know who’s going to do the dishes …”.
A humorous press campaign, a kind of parody of three main characters of famous films (Freddy Krueger, Edward Scissorhands, Wolverine), who, caused to their physical characteristics, would have difficulties to try with the cleaning and washing of dishes.