When sleeping is not an option

The advertising agency Giovanni+Draft FCB, to promote the coffee Taina “taste great” produced by the Brazilian Agro Food, playing with the common thought on how caffeine removes drowsiness and activates the sense of attention, has created two illustrations that, with creativity and irony, represent two situations where it would be better not to fall asleep.
As the title of this campaign says “When sleeping is not an option”: the first represents two hungry castaways ready to do anything to survive, and the second a cell in a prison in the night where anything can happen …