The pom-pom project

New week, new designer. If you aren’t already following us on Twitter or Facebook it’s now time: every week we will select a creative and present him here. Today it’s up to “The pom-pom project”, a global campaign to spread joy and happiness. Everything begins with sending 1000 pom-pom kits around the world. The participants are asked to hang their pom-pom on a tree, photograph it and leave it there so other people can see it and maybe, smile. Each pom-pom has been attached a label with a QR code leading to a dedicated blog managed by Natalie Jones, designer and creator of the project. But it’s not all. This experiment has generated Facebook and Flickr groups where people uploaded a total of more than 500 images, an interactive map to locate the various pom-pom, and even a book of images and words, in which participants shared their experience. If you want to know more, on Natalie’s site you can find all related links.