fCup and Teawitter Kit

A funny project but not without reflection cues, presented by designer Bruno Rigolini of “Estudio Brava” for a competition of IED – European Institute of Design, titled “you are what you eat”. The concept is based on the spread of social networks, on how now everyone is not only an individual, but also an “online me”, an abstract representation of ourselves in the 2.0 world, yet it can’t satisfy our basic needs, first of all eating. Eat and browse the social networks have in common the social interaction, hence the idea of representing “we are what we eat” melting being, at least on the Internet, and eating.