We trasform sadness into hope

The CVV “Center for life valorisation” of Blumenau in Brazil, is a team of volunteers who assist and support through phone, e-mail or chat people affected with depression and loneliness. In cooperation with the agency Seven, created the advertising campaign “We tranform sadness into hope.” A campaign with a simple and concrete line, an idea that clearly expresses the concept in full, with a touch of creativity left by the body painting, for a topic not simple to treat and to deal with in the advertising world.