Today we present a brand that has literally dazzled us at
Pitti Immagine.
Var/City is an all-Italian label and the fall/winter 2013 is their first release. A minimal and essential aesthetic that is inspired, as the name suggests, by the varsity jackets, the famous outerwears with contrasting sleeves, which in fact represent the highlight of the collection, flanked by coats, blazers and sweatshirts. The lines are clean and loose, accented with fabrics and materials by the strong consistency, and the unisex cuts characterize the two men’s and women collections, separate but easily interchangeable. A brand that will surely be talked about.