International Film Festival
Nov 08 2010, 8:32 amOn 29 October, was inaugurated the fifth edition of the Rome International Film Festival, the official sponsor “The Lotto” committed to JWT agency the creation of the advertising campaign for this event. The concept is a creative mix between numbers at the base of the most popular games of Lottomatica and the scenes of the cult film that made the history of Italian cinema: “Un americano a Roma”, “Il soprpasso” and “La dolce vita”.
Advertising Agency: JWT, Rome, Italy
Tags: advertising agency cinema computer graphics creative Dolce Vita festival funny
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