Glassing: Sunglasses for immatures

The Italian agency Y&R, to promote “Glassing” sunglasses, created the advertising campaign “Glassing. Sunglasses for immatures.”
The motto that gives the name to the campaign introduces clearly the spirit of the brand and the style of the eyeglasses: funny and carefree.
We like the simplicity and irony used as a promotional approach to hit the target, focusing the interest only on the object to promote. An alternative way to the usual glamorous ads, focusing only on the same half-naked beauties.