[AT]BERNARD spring/summer 2013

When writing about fashion, it’s easy to fall into the trap of majesty. Attention is easily drawn to lavish and baroque collections, but sometimes talent and research are also found in simplicity, only more difficult to get. [AT]BERNARD, founded by designer of Vietnamese origin and now based in France ANH THU Bernard, is one of those brands that must be discovered and savored. If we want to make a comparison with food, I would call it a “slow” brand. At first glance the clothes of the spring/summer 2013 collection taste like Provence, clothes hanging in the sun to dry and spring afternoons. If you go deeper, however, you can see the sculpted lines, built with skill to slip on the body adapting to its forms. There are references to the glamor of the 30s, with the lace inserts, the romantic silhouettes of the pleated dresses and the collar shirts, the rigor of minimalism combined with the frivolity of the details.