WWF Bluefin Tuna overfishing

The French agency Ogilvy is the creator of the press campaign that we present today, designed for the world’s largest organization for the conservation and protection of nature, the WWF. A sarcastic and bitter campaign that uses the weapon of irony to draw the public’s attention to the plight of the Bluefin Tuna, hunted to extinction, characterized by a question that leaves no doubt on equality of all living being. “Would you care more if I was a rhino, a panda or a gorilla?”