White Milano spring/summer 2013

Back from one hour from Milan, from a multi-faceted Zona Tortona, for the occasion home of the White, I am going to make my remarks. This was my first time, for me White was a whole new territory to explore, and the impressions were not entirely positive. After the courtesy and helpfulness found at the Design Festival in London, I’m home and facing suspicious brands and agents, who don’t believe in the value of non-conventional press and unwilling to share their work, someone not even separating their eyes from the screen of their iPhones. The other positive side is, as usual, the emerging designers who worked hard to get that place in the fair, who welcome you with a smile and a ton of press material, who send you the press release by mail before you come back home. This is what I search for, is this enthusiasm that makes me write avidly. Is this fashion that I want to introduce, made up of prototypes, experiments, hopes and lots and lots of talent. I will do it in the coming days, after having rearranged ideas and brochures. Meanwhile, I leave you with a series of images of this day immersed in fashion.