You start writing about fashion, and even if you’re not a journalist, you know that there are styles and trends, you know that these days there is a trend that draws from the vintage and the hipster imaginary and a Northern current decidedly minimal and avant-garde. Then you find a brand like White Label
, and your certainties waver. The bio of the designer Evelyne Fay begins with “inspired by a vision of the world that is both urban and nostalgic” and in a nutshell describes the philosophy of the brand. The spring/summer 2013 collection is predominantly black and white, with garments that emphasize the female shapes, both through close-fitting models with strategic transparencies and high waisted micro shorts, and with more fluid pieces that caress the body in motion.