I told you about my experience at Who’s Next
and how I found that creativity has been, in some cases, put aside to leave space to the business logic. Fortunately, this mechanism involves mostly big brands with a dense distribution network. When the main objective is to enter the wardrobes of thousands of people, of course, the key main characteristics of a collection should be the ease and the price (but maybe that’s what happens when you go to a fair with sales agents). Writing on TheMAG allows me to think in a diametrically opposed view then when I make orders for my shop, and allows me to discover and appreciate reality as “Shapobaa
“, a young French brand, founded in 2012, that produces luxury headwear. The name, brilliant in my opinion, comes from the French expression “Chapeau Bas” which can be translated into “hats off”, which is the normal reaction in front of their creations. A line of unisex hats that takes inspiration from the classic shapes, re-working them in a completely contemporary key and bringing a touch of color and eccentricity. A newborn reality, which can only have my praise and my support!