The London-based designer Emma Cunnane founded her label Emma Louise London
in 2010, after working for Olivia Rubin, Alexander McQueen and Future Classics. A background that allowed her to refine her taste and create a personal style, sober and essential, but with a twist. In the spring/summer 2013 collection the garments are characterized by minimal and sculptural shapes, with an emphasis on original graphic patterns and natural and warm nouance. Interesting play of degradé colors, ranging from orange to purple, through shades of pink and red.