Popomomo spring/summer 2012

Popomomo means post-postmodern movement, and the founder of what more than a simple brand looks more like a true current of thought, is the designer Lizz Wasserman. In 2009, after having worked extensively in the fashion industry for years, Lizz begins to have a sense of frustration toward “disposable” clothing that companies serve us every day, and decided to devote to her brand, which does exactly the opposite. Popomomo is an ethics and ecologic trademark, each piece is made locally in Los Angeles, where it’s based, with sustainable fabrics, which are non-detrimental, organic or made with recycled materials. Furthermore, the distance between the studio where the designer creates models and the sewinghouse can be crossed on foot, in order to allow complete supervision of all phases of work with zero impact. This is the spring/summer 2012 collection, where appeares for the first time a series of digital prints on silk, inspired by the Lake Michigan and artist Mary Nohl.