Pale Cloud spring/summer 2012

I don’t often talk about children’s clothing, but when I see something so charming, as in this case, I write with pleasure. First, because Pale Cloud made its debut with the first collection in autumn 2011, and the stories of emerging brands always fascinate me. And then, the designer Marion Reynolds began to create clothes for girls after the birth of her daughter, and who better than a mother can understand the needs of small customers? Pale Cloud is in fact a brand that respects the identity of the target to which it’s addressed, creating clothes that look almost miniatures of women’s items, but able to maintain a light-hearted and dreamy mood. I think being able to make clothes for children without falling into banality, or worse, inadequacy, is really difficult. To explain better: I turn pale at the sight of a Suri Cruise wearing makeup and high heels, almost a grotesque miniature of an adult woman, but I smile in front of a fur coat, a trench coat or a dress with flounces of this line, also thanks to the photographs of the spring/summer 2012 catalog taken by photographer Sigve Aspelund. And I think as a child I would have loved to dress this way.