How many times have I told you how much I love northern European brands? Infinite. In this case, the whole history of the brand, from its origins, is not only very interesting, but I hope it works as an injection of hope in these times of crisis. Minimum born in 1997, founded by Peder Tang, initially as a simple shop in the center of Aarhus, Denmark. The first collection, exclusively for men, was created in 1999 when Peder teams up with other designers and fashion enthusiasts. Since then it has a continuous growth, beginning in 2007 to create even a women line. Minimum is now distributed in 25 showrooms across Europe, Australia, Asia and Canada. A brand that tries to combine denim with designer fashion, with an inspiration to the metropolitan world and the Scandinavian style, ensuring high quality at an affordable price. The spring/summer 2012 collection sees a man wearing jeans, colorful and striped cotton sweaters, loose fit jackets paired with comfortable short trousers. She wears short dresses, high waisted loose fit pants, or, on the contrary, super skinny with over knits. The parka is reconfirmed as the outerwear for next season, both for him and her, declined on natural tones, gray and blue.