The brand Josefinstrid, created by the Swedish designer Josefin Strid, addresses a conscious consumer, aware of quality and long lasting style. With a background in classical men’s tailoring, for Spring/Summer 2012 collection, Josefinstrid creates two lines, one for men and one woman, both with common stylistic characteristics. The shapes are fluid and smooth, with hints of ethnic, even in the use of colors, which echo the tones of earth and sea, dominated by the orange. If for the woman these elements create a gypsy-minimal style, the same characteristics, reported to men’s collection, take androgynous aspects, almost feminine. Also to note the particular sculpture shoes.