Hortus collection

If you believe that fashion is not only the latest season’s trend, but attention to detail and search for a personal style that goes beyond the fads, this is the right brand for you. It’s called “Milleneufcentquatrevingtquatre”, a name as difficult to read as to forget, and is the label founded by French designers Amélie Charroin and Marie Colin Madan, producing foulards and scarves with original prints. For the fall/winter 2012 “Hortus” collection, the inspiration, as revealed by the name, comes from botany, but also from the paintings by David Hockney, the mobile sculptures of Alexander Calder and the synthpop band Chairlift, especially the singer Caroline Polachek. In short, inspiration comes from everything that the two girls live and experience in the everyday life, and the result is quite fascinating.