The designer Elnaz Niknani is originally from Iran, but moved to London, where she studied at the London College of Fashion. She graduated in 2006 in Menswear Design, but womenswear is her way. After several experiences with famous names on the international scene, including Viktor & Rolf, Elnaz launches her brand. A mix of street-style and couture, cutting edge design with handmade embellishment and embroidery. Her works have also hit one of the most interesting names in the indie music scene, Florence Welsh of Florence & The Machine, who has worn Elnaz Niknani’s pieces on several occasions. A style that mixes rock, baroque and vintage elements for people who are not afraid to be noticed.