TheMAG your daily dose of creativity: magazine about fashion, design, arts, trends and coolness

When sleeping is not an option

When sleeping is not an option

Feb 07 2011, 8:33 am 0 Marco Russo

The advertising agency Giovanni+Draft FCB, to promote the coffee Taina “taste great” produced by the Brazilian Agro Food, playing with the common thought on how caffeine removes drowsiness and activates the sense of attention, has created two illustrations that, with creativity and irony, represent two situations where it would be better not to fall asleep.
As the title of this campaign says “When sleeping is not an option”: the first represents two hungry castaways ready to do anything to survive, and the second a cell in a prison in the night where anything can happen …

Advertising Agency: Giovanni+Draft FCB for Agro Food Coffee

Tags: advertising agency computer graphics graphic painting print prisoners promotion promotional

Post Gallery

When sleeping is not an option - thumbnail_1
When sleeping is not an option - thumbnail_2

Comments

Next & Previous article

Feb 07 2011, 12:14 pm Monica Bogliolo

Just Noey. Behind this name hides Parul Arora, graphic desgner, animator [ ... ]

Feb 04 2011, 12:12 pm Monica Bogliolo

All those who were teenagers in the '90s can not help but love the pins, [ ... ]

Popular topics

See all

Archives

Random Articles

1o
1o
1o
Best of the week 67
1o
198222_224451807676046_870855496_n
The Vision of the Winged Goddess
3o
1o
Mark O'Brien cardboard objects
1o
3o
Flux modular seat
1o
1o
3o
1o
1o
Christmas break
henri_cartier_bresson-martines-legs-1968
1o
1o
Lizzie Allen for Habitat - 4o
Got my head in the clouds

© 2010-2024 THEmag by dWOW Srl P.Iva: IT11896280010 | HOME | ABOUT | SUBMISSION | ADVERTISE | JOIN | CONTACT | TAG ARCHIVE | DISCLAIMER