Is there a more iconic shape that triggers our childhood memories than a teddy bear? I don’t think so. And indeed it is something that doesn’t need to be redesigned – it is just perfect! But designer Makiko Shinoda found a way to add a little something without modifying the shape: she used different materials. Her description of the project’s concept is just perfect, so here it is: “The landscape of modern society finds us increasingly disconnected from a rich sensory experience. Smells, sounds, colours and textures are standardized, categorized and controlled in urban life; thereby eliminating all the subtle nuances and richness that exist in the nature. This contributes to a lack of imagination, communication, and spatial perception. How can we engage and stimulate our senses in our daily lives? My point of view for design is to create a sensory experience for urban life to develop the nervous system by stimulating the brain through interaction with sensory inputs.” Basically, Material Teddy
is made from different materials, therefore different textures. This is such a simple change, but I think the result is amazing! It is much more interactive and thought provoking. Beautiful!