I’ve recently been doing a lot of research on pet products – not because I own one (unfortunately) but for writing about trends and innovative designs. Anyway, a couple of months ago I visited LoveMyDog, a design studio ran by Lilly Shahravesh. Lilly is a textile designer and before making the most beautiful coats and hats for our best friends, she was a knitwear and textile designer for the fashion world. I’m so very glad she saw a niche in the market and came up with LoveMyDog, after all the collection is unique and trully amazing. Lilly is very much inspired by her surroundings (East London, where she lives and where the studio is based) as well as all British things. The result is a wide range of coats made from special fabrics, like tweed and liberty prints. I’m pretty sure you won’t find this kind of products, with this much attention to detail and high quality material, anywhere else. So, dog owners, rush to the website and pick your favourite!