The Brazilian society of sports nutrition advice Acerca
, assigned to the agency “Giovanni + DraftFCB
” the new advertising campaign. Ironic images, centered on the slogan “Kill your mini me”, which compares the belly to a funny and naughty clone, a Mini-me, (As in the movie Austin Powers, where Mini-Me is the pocket-sized clone of Dr. Evil) that limits and worsens the quality of people’s lives.