The pet market is one of the most interesting markets for designers: products cab be fun, playful, colourful and trully innovative. I’ve been having a good time finding some interesting stuff to write about, and was very pleased to come across Dura Doggie, a California based company that designs and produces pet toys. Ok, so far, nothing new. The great thing about them is that 20% of their profit is donated to charities, in a campaign beautifully named “Chews your Cause”. Depending on the colour you choose for the toy, the money will be sent to an specific charity. Trully amazing!! Dura Doggie’s leading product is the Beba Toy, a squeaky treat dispenser made from rubber, that will engage the dog in a serious “fight” for the treat!