Russian agency Kian created “Soy Mamelle” for the packaging project “Design & Sustainability”.
The primary goal was the development and improvement of packaging technology and the design of the package itself, focusing on being more environment friendly, while increasing productivity and effectiveness of the package as a sales tool.
The shape of “Soy Mamelle” inspired to an udder, while beeing innovative and curious, express explicitly and strategically a message (our milk is made up of soy, but it has the same taste and the same characteristic as cow milk).
“Soy Mamelle” is aimed at lactose intolerant consumers, aged 5-70, who prefer a healthy and natural diet. The packaging has been conceived in 2 sizes, normal and family. The normal package is made of glass and the family version is made of natural latex.