Some icons and male characters of history have a symbol, a mark that reminds them and distinguishes them from other people. Think about Salvador Dali, Ernesto Che Guevara, Mahatma Gandhi, Albert Einstein or Freddie Mercury: they are all united by a physical characteristic that makes the difference … mustache!
It must have been the thought of the creative agency TBWA in Singapore when they created the advertising campaign “Moustaches Make a Difference” to promote research on prostate cancer. A humorous and creative idea to treat a very serious and delicate matter, not just a print campaign, but also web, through the website “mosmakeadifference.com
“, and a Flash application to modify your photos (with a click, you also can have a mustache in the style of Super Mario Bros.). An alternative way to engage and motivate people and invite them to support and assist the search.