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Food and Fashion week

Food and Fashion week

Sep 27 2010, 8:02 am 0 Monica Bogliolo

The Milan Fashion Week is coming to an end and it is time to draw conclusions. We were not on the field, in that Dantesque circle that had to be Milan in these days, but, watching from afar, the first consideration that we are doing is that fashion has not made peace with food.
The Health Department of Milan sent to backstages and fashion shows the so-called “guardians of health”: girls with the task of monitoring the fitness of the models and report any cases of excessive thinness. Commendable, if not totally in contradiction with that taken by the National Chamber of Italian Fashion to exclude Elena Mirò (a brand of oversize clothing, usual forerunner to the latest Fashion Weeks) from the official calendar of shows. The reasons given do not relate to the physical form of (super sexy) models, but many “smelled a rat” and frankly to me this seems a big step backwards.
And while Parco Sempione becomes an open air restaurant for “Taste of Milano“, in which 12 restaurants of the city have 36 dishes at a democratic price, “Food is Fashion and Health” is distributing to insiders colorful bags filled with Italian products to promote a healthy and balanced diet. And perhaps to induce some models to make some minor sin of gluttony. So, if on one hand there is the will to fight extreme thinness, in some ways this world remains closed in itself. I am curious to know what do you think …
One last thing. Living my first fashion week as a blogger, but still an outsider, I commit my words to a blogger that I follow a lot and I also followed during these fashion days, Giorgia from “The student flair” : “Tomorrow is my last day and I am still happy to return to normal. Fashion is fine in small doses and I always prefer direct and enthusiastic contact with emerging designers (…) but the world that fashion colors is infinitely more poetic and positive than the real one. An illusion we want to believe in and that makes us take a breath of fresh air from the chronic decline around us.”

Tags: fashion Fashion Week food health Made in Italy trend trendsetter

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