The first Barbie® flagship store opened in Shanghai has already realized more than one million visits.
To call it just a shop will be reductive: in this building, which shape is inspired by the plastic packaging that each doll arrives in, visitors can enjoy the ultimate Barbie® experience, just as we imagined as children.
In facts, you can find: a store with all the products of the Barbie® world (about 1600 articles!), a design centre, were you can see clothes made expressly by famous designers like Vera Wang and Patricia Field or Alan Friedman’s jewels, or you can become your own Barbie® designer and then walk on a real runway. There are also a spa were you can try Barbie®’s beauty products and a Café that hosts themed birthday parties. And at the end of the journey in the dreamlife of the mini fashion icon, you can take a picture with her to bring with you the memory of thi wonderful experience.